Steven Odzer
Steven Odzer- Innovative Marketing

Navigating the Future: Innovative Marketing Strategies for Manufacturers

As the manufacturing sector enters a new era marked by rapid technological advancement and shifting market dynamics, the need for innovative marketing strategies has never been more critical. Traditional approaches no longer suffice in the face of global competition, digital transformation, and changing customer expectations. This article explores cutting-edge strategies for manufacturers aimed at enhancing brand visibility, engaging with a diverse customer base, and driving growth in an increasingly digital marketplace.

Digital First: Reimagining the Manufacturing Marketing Mix

Adopting a digital-first mindset is essential for manufacturers looking to connect with today’s tech-savvy consumers and business buyers. This shift involves reevaluating the marketing mix to prioritize digital channels, tools, and tactics that maximize reach and engagement. For manufacturers, developing a robust e-commerce platform is crucial. It’s not just about providing an online catalog but creating an intuitive, secure, and seamless buying experience. Incorporating features like 3D product views, augmented reality (AR) experiences and personalized product recommendations can significantly enhance the online shopping experience, leading to higher conversion rates.

Mobile Marketing: Capturing the On-the-Go Audience

With the majority of digital users accessing the internet via mobile devices, optimizing marketing content for mobile is non-negotiable. Responsive web design, mobile-friendly email templates, and SMS marketing campaigns are vital strategies for reaching consumers and B2B buyers alike, wherever they are. In a sector often perceived as impersonal and technical, storytelling and branding can differentiate a manufacturer by humanizing their narrative and connecting with audiences on an emotional level.

Brand Storytelling: Crafting Compelling Narratives

Creating a compelling brand story that articulates the mission, values, and uniqueness of a manufacturing company can captivate and resonate with audiences. Through storytelling, manufacturers can illustrate their impact on the world, from innovation and sustainability efforts to community involvement and customer success stories. A solid visual identity, consistent across all marketing materials and digital platforms, helps to establish brand recognition and loyalty. High-quality imagery, video content, and a cohesive color scheme and typography are elements that contribute to a memorable brand aesthetic.

Leveraging Advanced Technologies for Marketing Innovation

The use of advanced technologies, such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT), can provide manufacturers with a competitive edge in their marketing efforts. AI and machine learning enable hyper-personalized customer interactions at scale, from dynamic website content to personalized email marketing campaigns. These technologies can analyze customer data to predict preferences and behaviors, allowing manufacturers to tailor their marketing strategies more effectively.

In the dynamic landscape of modern marketing, leveraging advanced technologies is paramount for innovation. AI-driven algorithms enhance targeting precision, delivering tailored content to individual consumers. Virtual and augmented reality experiences offer immersive storytelling, captivating audiences like never before. Blockchain technology ensures transparency and security in transactions, building trust with customers. Chatbots provide instant support, enriching user experiences and driving engagement.
Additionally, predictive analytics anticipate trends, enabling proactive strategies. By embracing these cutting-edge technologies, marketers can unlock new avenues for creativity and effectiveness. In a rapidly evolving digital ecosystem, staying ahead means harnessing the power of innovation through advanced technologies.

IoT: Enhancing Product Interactivity and Data Collection

This data can inform targeted innovative marketing strategies, product improvements, and customer service enhancements. As sustainability becomes a priority for consumers and businesses alike, manufacturers must align their marketing strategies with eco-conscious values. This involves not just communicating sustainability efforts but integrating sustainable practices throughout the marketing mix.

Green Marketing: Highlighting Environmental Initiatives

Manufacturers should highlight their commitment to sustainability in their marketing messages, showcasing initiatives like renewable energy use, waste reduction, and eco-friendly materials. Transparency about environmental impacts and ongoing efforts can build trust and loyalty among environmentally conscious consumers and clients.

For manufacturers navigating the complexities of the modern marketplace, innovation in marketing is not just about adopting new technologies but about rethinking strategies to create more meaningful connections with customers. By embracing a digital-first approach, prioritizing storytelling and branding, leveraging advanced technologies, and aligning with sustainable practices, manufacturers can forge a path to success in the digital age. These innovative marketing strategies not only drive sales and growth but also build a resilient and adaptable brand capable of thriving in the face of future challenges.

Steven Odzer- Revolutionizing Manufacturing

Striking the Right Balance: Key Strategies for Companies to Improve Business Equilibrium

In the fast-paced business world, finding the perfect equilibrium can be challenging. Companies often balance various priorities, such as profitability, innovation, employee satisfaction, and societal impact. However, achieving balance is crucial for sustainable growth, fostering a positive corporate culture, and fulfilling stakeholders’ expectations. In this article, we’ll explore some of the most important ways companies can improve in balancing their business operations to thrive in today’s competitive landscape.

Aligning Values and Actions

One of the fundamental aspects of achieving balance in business is aligning organizational values with actions. Companies must articulate their values and demonstrate a commitment to upholding them in every aspect of their operations. Whether it’s ethical sourcing practices, environmental sustainability initiatives, or prioritizing employee well-being, companies that integrate their values into their day-to-day activities cultivate trust among stakeholders and contribute to a more harmonious business environment.

Prioritizing Stakeholder Engagement

Balancing the interests of various stakeholders, including employees, customers, investors, and the community, is essential for long-term success. Companies should prioritize proactive communication and stakeholder engagement to understand their needs, concerns, and expectations. By fostering open dialogue and incorporating stakeholders’ feedback into decision-making processes, companies can build stronger relationships and ensure that their actions align with all parties’ interests.

Investing in Employee Well-being

Employees are the lifeblood of any organization, and their well-being is paramount to business success. Companies should invest in creating a positive work environment that promotes employee health, happiness, and work-life balance. This may include offering flexible work arrangements, providing access to wellness programs, and fostering a culture of respect and appreciation. By prioritizing employee well-being, companies can enhance productivity, reduce turnover, and attract top talent.

Embracing Diversity and Inclusion

Diversity and inclusion are both moral imperatives and strategic advantages for companies seeking to thrive in today’s global marketplace. Embracing diversity in all forms – including race, gender, ethnicity, sexual orientation, and neurodiversity – fosters organizational creativity, innovation, and resilience. Companies should strive to create inclusive work environments where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Balancing Short-Term and Long-Term Goals

In pursuing profitability and growth, companies often face balancing short-term objectives with long-term sustainability. While delivering results in the here and now is essential, companies must also consider the broader implications of their actions on future success. By adopting a strategic mindset and aligning short-term decisions with long-term goals, companies can achieve a more sustainable and balanced approach to business growth.

Emphasizing Corporate Social Responsibility (CSR)

Corporate social responsibility (CSR) has become increasingly important in today’s socially conscious business landscape. Companies are expected to go beyond mere profit-making and actively contribute to the well-being of society and the planet. Whether it’s through philanthropy, environmental stewardship, or ethical business practices, companies that prioritize CSR initiatives positively impact the world and enhance their brand reputation and stakeholder relationships.

Leveraging Technology for Efficiency

Technology can be a powerful tool for improving business efficiency and effectiveness. Companies should embrace digital transformation initiatives to streamline processes, automate repetitive tasks, and enhance decision-making capabilities. By leveraging technology strategically, companies can free up resources to focus on high-value activities, foster innovation, and maintain a competitive edge in today’s rapidly evolving marketplace.

Promoting Work-Life Balance

Achieving work-life balance is essential for employee satisfaction, productivity, and retention. Companies should promote work-life balance by offering flexible work arrangements, encouraging employees to take regular breaks, and setting realistic expectations for workload and deadlines. By prioritizing work-life balance, companies can reduce burnout, improve morale, and create a more motivated and engaged workforce.

Cultivating a Culture of Continuous Improvement

Continuous improvement is essential for companies seeking to adapt and thrive in an ever-changing business environment. Companies should foster a learning, experimentation, and innovation culture where employees are encouraged to challenge the status quo and pursue excellence in everything they do. By embracing a growth mindset and continuously seeking improvement, companies can stay ahead of the competition and achieve sustainable long-term success.

Practicing Financial Discipline

Maintaining financial discipline is crucial for achieving balance and sustainability in business operations. Companies should exercise prudence in budgeting, spending, and investment decisions, ensuring that resources are allocated efficiently and effectively. By practicing financial discipline, companies can weather economic downturns, seize growth opportunities, and build a solid foundation for long-term prosperity.

Achieving balance in business is a multifaceted endeavor that requires companies to consider the needs and interests of various stakeholders while pursuing profitability and growth. Companies can create a more harmonious and sustainable business environment by aligning values with actions, prioritizing stakeholder engagement, investing in employee well-being, and embracing diversity and inclusion. By striking the right balance between short-term objectives and long-term goals, promoting corporate social responsibility, leveraging technology for efficiency, and promoting work-life balance, companies can enhance their competitiveness and resilience in today’s dynamic marketplace. Ultimately, by practicing financial discipline and cultivating a culture of continuous improvement, companies can achieve lasting success while positively impacting society and the planet.

Manufacturing Strategy

A Guide to Manufacturing Strategy

In today’s dynamic and competitive business landscape, an effective manufacturing strategy is crucial for the success of any organization. A well-defined manufacturing strategy not only helps companies streamline their operations but also enables them to adapt to changing market conditions and stay ahead of the competition. This guide explores the key components of a robust manufacturing strategy, highlighting best practices and insights to optimize production processes.

Understanding Manufacturing Strategy

Manufacturing strategy involves aligning the production processes with the overall business objectives. It encompasses decisions about production methods, resource allocation, and technology adoption. The goal is to create a framework that enhances efficiency, reduces costs, and ultimately contributes to the organization’s bottom line.

A well-crafted manufacturing strategy provides a roadmap for achieving operational excellence. It ensures that resources are utilized effectively, production processes are streamlined, and the organization can respond swiftly to market changes. This strategic approach is integral to achieving long-term success and maintaining a competitive edge in the industry.

Critical Components of Manufacturing Strategy

Embracing advanced technologies is a cornerstone of modern manufacturing strategy. Incorporating automation, data analytics, and artificial intelligence can significantly enhance productivity, reduce errors, and improve overall efficiency. Regularly updating technology ensures that a company remains agile and can adapt to evolving industry standards.

An effective manufacturing strategy extends beyond the production floor and encompasses the entire supply chain. Managing suppliers, optimizing logistics, and maintaining lean inventories contribute to a more responsive and cost-effective production process. Companies need to build strong relationships with suppliers and ensure a seamless flow of materials to avoid disruptions.

Quality is non-negotiable in manufacturing. Implementing rigorous quality control measures ensures that products meet or exceed customer expectations. Continuous improvement methodologies, such as Six Sigma and Total Quality Management, are pivotal in maintaining high standards and reducing defects in the production process.

The ability to adapt to changing market demands is a critical competitive advantage. A manufacturing strategy should allow for flexibility in production processes, enabling quick shifts in product lines or volumes. Scalability is equally vital, ensuring that the manufacturing capabilities can grow or shrink in response to market dynamics.

Skilled and motivated employees are essential for a successful manufacturing strategy. Providing ongoing training and creating a positive work environment contribute to employee satisfaction and increased productivity. Engaged employees are likelier to contribute innovative ideas and drive continuous improvement initiatives.

Developing a Manufacturing Strategy

Begin by conducting a comprehensive assessment of current manufacturing capabilities. Identify strengths, weaknesses, opportunities, and threats. This analysis forms the foundation for crafting a strategy that leverages existing strengths and addresses areas that need improvement.

Ensure that the production approach aligns seamlessly with the overall business objectives. The manufacturing goals should support and contribute to the company’s mission, vision, and financial targets. This alignment ensures a unified approach across all facets of the organization.

Manufacturing strategy is not a siloed endeavour. Collaboration with other departments, such as marketing, sales, and research and development, is essential. Understanding market trends, customer needs, and upcoming product launches enables manufacturing to align its processes accordingly.

A production approach is not a static document. Regularly review and update the plan to incorporate industry best practices and emerging technologies. Implement a culture of continuous improvement, where employees are encouraged to identify opportunities for enhancement and contribute to the evolution of manufacturing processes.

Case Studies: Successful Manufacturing Strategies

Toyota’s renowned production system is a testament to the power of effective manufacturing strategy. It emphasizes lean manufacturing, just-in-time production, and continuous improvement. The system has contributed to Toyota’s success and has become a benchmark for efficiency and quality in the automotive industry.

Intel’s production approach focuses on technological innovation and process efficiency. Intel maintains a competitive edge in the semiconductor industry by investing heavily in cutting-edge manufacturing processes and equipment. This commitment to excellence has allowed Intel to deliver high-quality products to the market consistently.

Challenges in production approach Implementation

The interconnected global economy has made supply chains vulnerable to disruptions. Events like natural disasters, geopolitical tensions, and pandemics can significantly impact the availability of raw materials and disrupt production schedules. Manufacturers need contingency plans to navigate these challenges.

While technology integration is essential, the associated costs can be significant. Manufacturers must carefully weigh the benefits against the investment and develop a phased approach to technology adoption. Prioritizing high-impact technologies and measuring return on investment are critical considerations.

A well-crafted manufacturing strategy is a cornerstone of organizational success in today’s competitive landscape. By embracing technology, optimizing the supply chain, prioritizing quality, and fostering employee engagement, companies can build a robust foundation for efficient and agile production processes. Continuous improvement and adaptability allow organizations to stay ahead of industry trends and maintain a competitive edge. As manufacturing continues to evolve, a strategic approach becomes beneficial and imperative for sustained success.

Steven Odzer- Revolutionizing Manufacturing

Revolutionizing Manufacturing: Strategies for the Future

In an era where revolutionizing manufacturing faces challenges from global competition, shifting market dynamics, and technological disruptions, adopting forward-thinking strategies is crucial for survival and success. This article explores innovative and effective manufacturing strategies essential for companies navigating the current landscape and setting the stage for future success.

Digital Transformation: The Heart of Modern Manufacturing

At the forefront of modern manufacturing strategies is digital transformation. This encompasses integrating digital technology into all manufacturing areas, fundamentally changing how businesses operate and deliver value. Key components include automation, digital twins, cloud computing, and the Internet of Things (IoT). These technologies enable manufacturers to increase efficiency, reduce costs, and offer new services. Digital transformation facilitates better data analysis, leading to more informed decision-making and predictive maintenance.

Collaborative Robots and Human-Robot Interaction

The use of collaborative robots (cobots) is revolutionizing the manufacturing floor. Unlike traditional robots, cobots are designed to work alongside human workers, enhancing their capabilities rather than replacing them. This human-robot collaboration can significantly improve productivity, safety, and quality. Cobots are versatile, easy to program, and can be used for various tasks, from assembly to inspection, making them suitable for large-scale and small-scale operations.

Eco-efficient Manufacturing: A Step Towards Sustainability

Eco-efficient revolutionizing manufacturing is a strategy that emphasizes efficiency and sustainability. It involves implementing practices and technologies that reduce the environmental impact of manufacturing processes. Critical practices include the efficient use of resources (like water and energy), reduced emissions and waste, and using renewable energy sources. This approach helps protect the environment and often results in cost savings and improved brand reputation.

Resilient Supply Chain Management

Building a resilient supply chain is more critical than ever in the face of increasing global disruptions like pandemics, political instability, and climate change. This strategy involves diversifying supply sources, increasing inventory buffers, and developing contingency plans. Advanced analytics and real-time monitoring can also enhance supply chain visibility and responsiveness. A resilient supply chain enables manufacturers to adapt to changes and disruptions quickly, ensuring continuous operation and delivery.

Customization and On-Demand Manufacturing

Customization and on-demand manufacturing are increasingly important in meeting customers’ unique needs and preferences. This strategy leverages technologies such as 3D printing and modular design to produce customized products quickly and efficiently. It allows manufacturers to respond swiftly to customer orders and reduces the need for extensive inventories, minimizing waste and reducing costs.

Employee Empowerment and Skilled Workforce Development

The success of any manufacturing strategy largely depends on the people who implement it. Employee empowerment and the development of a skilled workforce are essential. This involves investing in training and development programs, fostering a culture of continuous improvement and innovation, and encouraging employee participation in decision-making processes. A skilled and empowered workforce is more productive, adaptable, and committed to the company’s success.

Integrating Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) are game-changers in manufacturing. These technologies can analyze large amounts of data to identify patterns and predict outcomes, leading to more efficient operations. Applications include predictive maintenance, quality control, and demand forecasting. By integrating AI and ML, manufacturers can optimize production processes, reduce downtime, and enhance product quality.

The future of manufacturing lies in adopting strategies that are not only technologically advanced but also sustainable, resilient, and people-centric. From embracing digital transformation to focusing on eco-efficiency and leveraging AI and cobots to developing a skilled workforce, these strategies collectively form a robust foundation for modern manufacturing. By implementing these strategies, manufacturers can improve efficiency, adapt to changing market conditions, and position themselves for long-term growth and success.

This strategy enables manufacturers to optimize operations, predict market changes, and make strategic decisions. By harnessing the power of data, manufacturers can improve efficiency, reduce costs, and stay ahead of the competition. The best revolutionizing manufacturing strategies today are multifaceted, addressing the immediate needs of efficiency and cost reduction and focusing on long-term sustainability, workforce development, and technological advancement. From embracing advanced automation to investing in a skilled workforce, from integrated process improvement to circular manufacturing, these strategies are essential for modern manufacturers seeking to thrive in a dynamic and competitive environment.

the Rewards of Business Ownership

Navigating Work-Life Balance: Identifying Key Priorities for a Fulfilling Life

In today’s fast-paced world, achieving a harmonious work-life balance is more challenging than ever before. Juggling professional responsibilities with personal well-being can often feel like a never-ending struggle. To find equilibrium, it’s essential to identify key priorities that help you lead a fulfilling life. In this article, we will explore the steps to pinpoint these priorities and make informed decisions that enhance your work-life balance.

Understanding the Work-Life Balance Conundrum

Work-life balance is a multifaceted concept that encompasses the distribution of time and energy between one’s professional and personal life. Achieving this balance is not a one-size-fits-all approach; it varies from person to person and can evolve over time. The first step towards identifying key priorities in work-life balance issues is to understand your unique circumstances and aspirations.

Assessing Your Values and Goals

To identify key priorities, start with self-reflection. What are your core values and long-term goals? What truly matters to you in life? Is it spending more time with your family, pursuing personal hobbies, or advancing your career? Reflecting on these questions can help you determine what you want to prioritize.

Set clear, specific goals that align with your values. For example, if family is a top priority, a goal might be to spend at least three evenings a week with your loved ones. By having concrete goals, you can measure your progress and make adjustments as needed.

Analyzing Your Work-Life Balance

Take an honest look at your current work-life balance. How do you spend your time each day, week, and month? Create a visual representation of your typical schedule to identify trends and areas that need attention. Use tools like time-tracking apps or simple pen-and-paper methods to track your activities.

Assess your work commitments, personal obligations, and leisure activities. Are there tasks or responsibilities that can be delegated or eliminated? Identifying time wasters or energy-draining activities is crucial in creating space for your priorities.

Establishing Clear Limits

One of the fundamental principles of achieving a healthy work-life balance is setting boundaries. Clearly define when work begins and ends, and stick to those limits. Inform your colleagues and supervisors about your boundaries to ensure they respect your personal time.

In your personal life, establish boundaries that safeguard your well-being. This may include allocating time for self-care, pursuing hobbies, or spending quality time with loved ones. Boundaries provide structure and prevent work from encroaching on your personal life.

Taking Care of Your Well-Being

Prioritizing self-care is non-negotiable when identifying key priorities in your work-life balance. Self-care encompasses physical, mental, and emotional well-being. Make time for activities that rejuvenate your mind and body, such as regular exercise, meditation, or reading.

Nurturing your emotional health is equally important. Seek support from friends, family, or a therapist if needed. Emotional well-being is the foundation upon which a balanced life is built.

Mastering the Art of Declining

Saying no is a powerful skill when it comes to work-life balance. Often, we feel obligated to say yes to every request, whether at work or in our personal lives. However, learning to say no when a commitment doesn’t align with your priorities is crucial.

When faced with a new opportunity or request, evaluate whether it contributes to your goals and values. If it doesn’t, politely decline or negotiate a more manageable solution. Saying no frees up time and energy for the things that truly matter.

Collaborating and Delegating Responsibilities

You don’t have to navigate the work-life balance journey alone. Seek support from your colleagues, friends, and family. In the workplace, delegate tasks when possible and collaborate with team members to lighten the load.

At home, share responsibilities with your family members. Household chores and childcare can be distributed among all members to ensure that everyone contributes and enjoys a better work-life balance.

Flexibility and Adaptability

Your priorities and circumstances will evolve over time. Therefore, it’s essential to regularly reassess your work-life balance. Periodically review your goals, boundaries, and commitments to ensure they remain aligned with your values.

Be flexible and adaptable in your approach. Life is dynamic, and being open to adjustments when necessary allows you to maintain a healthy work-life balance as circumstances change.

In the quest for a fulfilling work-life balance, identifying key priorities is a pivotal step. By engaging in self-reflection, setting boundaries, prioritizing self-care, learning to say no, seeking support, and regularly reassessing your situation, you can navigate the complexities of modern life with greater ease. Remember that work-life balance is a dynamic journey, and your priorities may shift over time. By consistently evaluating and adjusting your approach, you can achieve a more harmonious and fulfilling life that aligns with your values and aspirations.

Challenges_Benefits of Building a Business

The Rewards of Entrepreneurship: Serial Business Owner/Entrepreneur Steven Odzer Examines the Challenges/Benefits of Building a Business

Steven Odzer of New York has practice entrepreneurship for years and knows how hard it is to succeed in this field. However, he truly believes that it is one of the most rewarding and engaging career paths imaginable. He recently discussed why entrepreneurship is so beneficial and discussed the types of individuals who can succeed in this field where others have failed.


Reasons Why Steven Odzer Loves Entrepreneurship

First of all, Steven Odzer of New York says he does not want to give the impression that being an entrepreneur is easy. The truth is that this calling is one of the most challenging career paths a person can take! Mastering the unique sense of personal drive, ambition, intelligent financial understanding, and an innate sense of the business world is something that Steven Odzer says doesn’t come easily.


However, those who can master this career are in for an exciting life. Steven Odzer finds that entrepreneurs are often on the cutting-edge of society, picking trends, investing in them, changing the path of community, and taking the time to understand ways to make the world a better place fully. Over the years, Steven Odzer has seen entrepreneurs succeed and make the world much better.


And an entrepreneur will have a sense of independence and ambition that is unique in the marketplace. Steven Odzer compares them to the cowboys or the modern world’s astronauts – they are truly independent in their worldview and carve out new paths for everyone to follow. However, he also believes that not everybody is cut out for this type of career path.


Who Makes a Good Entrepreneur

A successful entrepreneur is a person who wakes up before everyone else and goes to bed after everyone else is long asleep. Steven Odzer has been there many times. And a good entrepreneur has a comprehensive vision of the world, someone who knows how to weather the career field’s ups and downs. Steven Odzer knows that every storm has an eye, and every failure is paired with success.


Real entrepreneurs are those individuals who create million-dollar companies but couch surf at their friends’ houses because they have invested everything in their company. Steven Odzer finds that people who want quick cash are not profitable entrepreneurs because they aren’t willing to put in the blood, sweat, and tears necessary for success in this career path.


Lastly, Steven Odzer of New York believes that a good entrepreneur truly wants to make the world a better place. You cannot get into this field just to make money – though your chances of financial success are tremendous – he says. Instead, Steven Odzer emphasizes a genuine drive to improve the world, one that will potentially etch your name in the great field of essential people.

the Rewards of Business Ownership

Steven Odzer of Woodmere, NY On the Rewards of Business Ownership

Steven Odzer of Woodmere, NY believes in American business and business ownership. Over the years, he has owned many companies and helped others startup careers of their own. And he fully believes that this pathway is one of the most joyous, exciting, and prosperous ways to achieve success in America.


Why Steven Odzer Believes In Business Ownership

Although the spread of Covid-19 has impacted many business owners, Steven Odzer believes that this career pathway is still one of the best people can take. There are a handful of reasons for his enthusiasm. First of all, as a business owner, Steven Odzer has found that his life has never been more independent and in his control, a factor that many people likely consider when opening a business.


First of all, Steven Odzer of Woodmere, NY wants to emphasize that you are free to do what you want, pursue any business you desire, and find a way to make it successful. This factor is one that makes business ownership so alluring. You don’t answer to anybody but yourself – and Steven Odzer finds that most people who own a business find it nearly impossible to go back to the regular work-a-day routine.


When talking to people who own businesses, Steven Odzer finds that over half of them claim that they started a company to be their own boss. Most of the rest of these owners started up a company to reap more financial success. Tired of working hard to see others succeed, Steven Odzer and others like him start businesses to take control of their financial destiny.


Before starting a business, most people make around 1-5 percent of what a company earns. So if a business makes $5,000,000 per year, they can expect to make just $50,000 or so of that. However, when you own a business, you will get closer to that total of $5,000,000. Of course, Steven Odzer emphasizes that you have to pay expenses, such as insurance, rent, and employee wages out of this money.


However, if you consider that about 25 percent of your income will be expenses, another 10-25 percent taxed, and a further 10 percent being used for other costs, you’re still making much more than you would as an employee. This financial gain is something Steven Odzer of New York heavily emphasizes to those on the fence about business ownership – overcoming financial limitations is possible in this way.


Of course, Steven Odzer knows that many businesses do fail through no fault of their own. And this is a risk that all companies take. However, Steven Odzer believes that the benefits are more than worth it. Being able to say that you took a chance, tried something unique, and failed is still engaging and worthwhile. Even if your business isn’t immediately successful, you may still find success later through sustained growth.

Sanitation Supplies to Fight COVID-19

Steven Odzer and Offering Sanitation Supplies to Fight COVID-19

Dynamic Sanitation Supplies to Help People Combat COVID-19


Steven Odzer of New York and are producing and distributing sanitation supplies to fight COVID-19. is meeting the demand for hand sanitizer, multi-purpose wipes and medical masks amid shortages in the U.S.


Lifeguard branded sanitation products are being distributed in Nevada and in other states helping to save lives for generations. Lifeguard hand sanitizer is available in 8 oz. bottles that come 48 bottles to a case, and in 16 oz. bottles that come 24 bottles to a case. This simple, yet efficient tool prevents the spread of germs and is effective at stifling COVID-19. Steven Odzer notes that hand sanitizer is critical for businesses and governmental agencies to mitigate risk.


The hand sanitizer products are vegan, sulfate-free, paraben-free, and cruelty-free. They also have a shelf life of approximately two years, allowing customers to stock up for the long run. For those needing large containers of hand sanitizer, there are 1-gallon bottles available that come 4 gallons per case. Steven Odzer of New York and make it easier to get the right amount of sanitation products for clients big and small. Special offers are available where clients can purchase packages of sanitizer and wipes for an affordable price.


Lifeguard multi-purpose alcohol wipes are antibacterial and made with plant-based alcohol, which is ideal from a sustainability perspective and for the fight against COVID-19. There are 50 wipes per pack, and they are 50 percent alcohol. There is also aloe extract to make the wipes easier on the skin. Steven Odzer offers the multi-purpose wipes in 36 count cases. This makes it easy for businesses or other organizations to get all of the supplies they need when they need them the most.


The Lifeguard brand is respected and trustworthy. It is the Official Janitorial & Restaurant Supplies Partner of the Vegas Golden Knights. Reliability is critical when selecting sanitation and PPE supplies, and earns it positive feedback through exceptional products and service. Other PPE supplies, such as masks, are also available.


Steven Odzer of New York is an entrepreneur and businessman with expertise in distribution and sanitation. As the founder of, he works with the local community to provide effective sanitation products to help businesses stay open and keep people safe. Steven Odzer is a graduate of Brooklyn College and has been in the distribution business for over 30 years.

Honors Lifeguard: Saving Lives for Generations

Steven Odzer Honors Lifeguard: Saving Lives for Generations

Steven Odzer is a lifelong supporter of hockey, particularly the Vegas Golden Knights. This team has provided him with many years of excitement, and he has watched their progress with fascination. For instance, when they paired up with Lifeguard Industrial and Home Supplies, he quickly came out as a support of this company, as they have helped save many lives over the years with their products.


Why Steven Odzer is Honoring Lifeguard

Lifeguard Arena is the Vegas Golden Knights home, a renowned hockey team that provides Steven Odzer of Cedarhurst, NY and other residents with exciting and fast-paced action. This name was chosen in late 2019 when the Lifeguard Industrial and Home Supplies provided funds to open the arena, a step that Steven Odzer believed was an excellent choice for the community.


Lifeguard produces many various cleaning supplies and much more for schools, businesses, arenas, and many other area companies. Steven Odzer notes that these supplies have been crucial for protecting many people’s lives over the years. This beneficial nature is just one reason why Steven Odzer has come out so strongly in support of this company over the years.


Cleaning supplies and sanitation tools are critical for protecting the health and welfare of those in businesses, Steven Odzer says because these supplies help to keep an office environment sanitary. Without a steady supply of these supplies, there is a good chance that fungus, bacteria, mold, and other dangerous elements could rapidly spread through a business and cause a devastating health impact.


For instance, those with mold allergies could suffer from severe reactions, Steven Odzer says, and end up struggling to breathe easily. Even worse, there’s a good chance that dirty floors could cause a slip and fall risk. Though it may seem funny in the movies, Steven Odzer knows that slipping and falling can be a potentially deadly situation for those who are not in great shape physically.


However, Steven Odzer of Cedarhurst, NY also supports Lifeguard Industrial and Home Supplies due to their many safety products, items designed to help keep people safe in businesses. For instance, they provide various fire alarms, alerts for carbon monoxide, and much more. Steven Odzer believes that such devices are critical for protecting anybody’s health and well-being in a business.


By pairing with this company, Steven Odzer believes that the Vegas Golden Knights show their dedication to safety in challenging times. And this company, which provides such strong products for the community, has also done its part to create a great arena and give the Golden Knights the support they need to succeed as much as possible, providing excellent sporting entertainment.

Why Remaining Politically Active is Important for Young People

Steven Odzer Explains Why Remaining Politically Active is Important for Young People

Steven Odzer of New York is an individual who believes in political activism. He is a businessman who has never shied away from giving his opinion on matters whenever it matters the most. Steven Odzer has been politically active since he was young but has noticed that today’s generation of adolescents does not concern themselves with politics. Whether there is a disconnect in politics or if there are more distractions than ever, this is very concerning for someone such as Steven Odzer. This is why Steven Odzer is here to explain the importance of remaining politically active whenever you are young to make a difference in the world in the short-term and the long-term.


One of the biggest problems that face politics is apathy. Steven Odzer explains that many young people feel like their voice or votes do not matter. This couldn’t be further from the truth. There is an exploitative nature of politicians who find ways to make younger people feel like what they do is inconsequential and thus there is no opposition to what they do. Steven Odzer encourages young people to educate themselves on the matters of the world and keep themselves involved. Apathy only gives power to those who are abusing power.


Remaining politically active is how social reforms are made. Not even a hundred years ago, African Americans in the United States were persecuted for just existing. The 1960s was a time of painful reform for America. Many people misunderstood their black neighbors and turned to hate as this type of behavior was prevalent in the south during that time. However, social reforms have helped African Americans become equal members of society. They can now hold office, vote, own property, and more thanks to the political activities that fought against the system that oppressed this group of people.


Steven Odzer of New York says that the biggest warning sign that the younger generations have shown is that they would rather be distracted by their computer screens and not face what is happening outside their doors. Fortunately, there is always a chance to change the future and the present moment by standing up for what is right. It is important for young people to cultivate an understanding of politics, how it affects them, and most importantly how it affects their less-fortune neighbors. With enough empathy and compassion change can be made around the world of young people who put their minds toward changing things for the greater good.